Overview
Since 2018, Saudi Arabia has built an entertainment industry from scratch — cinemas in every city, Riyadh Season drawing tens of millions of visits, and Qiddiya rising as a global entertainment destination. GEA licensing now covers events, attractions, and talent agencies.
Market drivers
Riyadh Season and year-round event calendar
Qiddiya entertainment city build-out
Young population spending on experiences
Government initiatives
General Entertainment Authority licensing
Film commission incentives (40% cash rebate)
Opportunities
Event production and venue operations
Film production and studio services
Family entertainment centers and IP licensing
What to plan for
Event-by-event permitting timelines
Content compliance standards