Overview
From the Red Sea's regenerative resorts to AlUla's heritage and Diriyah's cultural district, Saudi Arabia raised its target to 150 million annual visits by 2030. Hotels, experiences, F&B, and tourism services are all scaling at once — supported by e-visas covering most nationalities.
Market drivers
Giga-projects: Red Sea, AlUla, Diriyah, Qiddiya
Instant e-visas for 60+ nationalities
Major events: Expo 2030 & FIFA World Cup 2034
Government initiatives
Tourism Development Fund financing
Red Sea Global destinations
Opportunities
Hotel operations and hospitality management
Tour operators and experience providers
F&B concepts and entertainment retail
What to plan for
Seasonality planning outside event periods
Hospitality Saudization requirements